Health & Fitness
Merrell
A mobile app that turns hiking into an engaging adventure with challenges and rewards.
Highlights
A gamified hiking experience that rewards outdoor adventure.
Problem
Goal
Merrell sought bold and innovative ways to launch its newest version of a top-selling hiking shoe.
Solution
How we solved it
R2 developed an immersive, adventure-based mobile app experience that paired perfectly with the launch.
Outcomes
Results that matter
Focused delivery and measurable impact.
Lift in conversion
Won CMO accolades
Improved engagement
Visuals
Screenshots & visuals
Sample interface previews and workflow highlights.